Sportscheck

Sportscheck, based in Munich, Germany, faced the challenge of evolving from a traditional brand to a modern, dynamic aesthetic that would better connect with a younger audience. To support this transformation, I worked as part of the in-house brand team, driving key initiatives such as design updates spanning all touchpoints, sub-branding, and the development of integrated campaigns across digital, print, and in-store platforms. Additionally, I led a comprehensive overhaul of the catalog design system, ensuring a fresh, cohesive visual language that aligned with the brand’s new direction.

Creative Director: Markus Waelde
Art Director: April Larivee
Designers: Mark Heckner, Patrick Fleischmann
Retouching: GOLD
Photographers: Fredrik Clement, Lars Schneider, Christian Brecheis, Matthias Paintner