Sportscheck

Based in Munich, Germany, Sportscheck was undergoing a transformation, shifting from a traditional brand identity to a dynamic, modern aesthetic tailored to resonate with a younger audience. As part of the in-house brand team, my contributions spanned a range of initiatives, including brand stewardship and updates, the development of integrated campaigns across digital, print, and in-store platforms, and a comprehensive overhaul of the catalog design system

2018 September and November

Creative Director: Markus Waelde
Art Director: April Larivee
Designer: Mark Heckner
Retouching: GOLD