Q70 Global Brochure

Q70 Global Brochure and Digital Assets

Part of the new Infiniti direction for brand and product storytelling. The assets I created are now used in the global and regional brochures, the digital brochure, and on their website. This project was a second-generation brochure, which I concepted and shot with a new look and feel, which we developed for collateral and web. I was part of a great team that developed the new overall brand direction and layout. My personal responsibilities included: working with a writer to develop the concept and story told in video and still assets; art direction for all photos and video; and working with the team, which included the concept illustrator and storyboard artist, scouts, stylists, photographer, videographer, retouchers, editors and colorists. We also created CGI images in conjunction with ACD Noah Huber to find angles, lighting and retouching.

Shot in Miami and the Florida Keys

Creative Director: Chad Weiss
Associate Creative Director: Noah Huber
Art Director: April Larivee
Copy writer: Abe Kwak
Art Producer: Patti O'Halloran
Photography: John Higginson
Director of Photography: Stacy Toyama
Producer: Cynthia Hadden
Editor - SpotBot Inc
CGI: Armstrong White