Nissan Titan

Nissan asked me to work within the budget to come up with new images to tell product story, which more closely aligned with the evolved look and feel of the well-known brand.

From the project brief, I concepted the ideas and visual direction for the images. I shot backplates with photographer Kevin Necessary, and I worked with Armstrong White to create CGI trucks and retouch them in. I also worked with in-house retouchers to finalize the image for print.

Creative Director: Lynne Grigg
Associate Creative Director: Terry Medwig
Art Director: April Larivee
Director of Copy: Meg Crabtree
Copy Writer: Scott Goldenberg
Photographer: Kevin Necessary
Producer: Paula Neff
CGI: Armstrong White