Nike Special Field Systems

Nike’s Special Field Systems, a niche division of Nike, creates tactical footwear that balanced performance, weight, and flexibility—unlike traditional military boots. Partnering with soldiers, Nike developed athlete-built, field-proven mil-spec boots.

As lead designer, I translated this innovation into a modular visual system, showcasing authentic field athletes in action. I collaborated with writers and the design director to craft the visual center, directed athlete and product photoshoots, and produced retail and digital assets that reinforced Nike’s mission.

North America Brand
Ray Butts - Nike Creative Director 
Jason Murphy - Nike Design Director
Mitch Morse - Design Director 
April Larivee - Designer
Jon Humphries - Photographer
Earth Oliver - Retouching