bkr
bkr, a cult luxury water bottle brand, has carved out a niche by blending function and fashion through its signature glass and silicone designs, appealing to an affluent and devoted audience. As the driving force behind these initiatives, I managed the in-house creative team and external vendors, overseeing daily operations and elevating the brand's visual language. Flexible systems were created to streamline the production of marketing campaigns and product listings, adding value through enhanced product information and emotive, tactile imagery. Marketing efforts were expanded to include video production for listings, campaigns, and social media. Through close collaboration with the Creative Director, Marketing Director, and Head of Operations, I played a key role in shaping campaign concepts, launching new products, and leading a comprehensive website redesign.
Creative direction and copy: Tal Winter
Art direction, photography: April Larivee
Illustration, design, photo styling: Paulina Zepeda
Special thanks: Tara Larivee